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Virat Kohli, one of the most celebrated cricketers of this era, has taken a surprising step back from social media, leaving many fans curious about his decision. The former Indian captain, who was once highly active in sharing his personal and professional life on platforms like Instagram and X (formerly Twitter), has drastically cut down his engagement. His reduced presence became even more evident when he refrained from posting anything about India’s historic Champions Trophy 2025 victory, a tournament where he played a crucial role. Instead, Kohli’s recent online activity has been largely limited to brand endorsements, further fueling speculation about his evolving relationship with social media.
During his appearance at the RCB Innovation Lab’s Indian Sports Summit, Kohli shed light on why he has been avoiding social media and the mental toll it had started taking on him. He spoke about how overwhelming the reactions to his posts had become and how he felt that it was draining his energy, which he would rather invest in his game, personal life, and relationships.
“The kind of attention and traction you receive when you post something on social media is quite unbelievable. It’s intense. Luckily, I was born in a time when I didn’t grow up with a phone in my pocket, so for me, keeping it aside is easy. A lot of people are not happy about my reduced engagement, but it’s something I’ve consciously tried to do. Keeping up with the constant stream of social media felt like it was draining my energy, and I didn’t want to waste that, Kohli said.
No post for India’s Champions Trophy 2025 win
One of the biggest shocks for his fans was Kohli’s complete silence on social media after India’s triumph in the Champions Trophy. Given that he was instrumental in India’s success – scoring 218 runs at an average of 54.50, including a match-winning century against Pakistan in the group stage and a crucial 98-ball 84 in the semi-final against Australia – his absence from celebratory posts was noticeable.
When asked why he refrained from posting about the victory, Kohli offered a simple yet profound response:
“So I didn’t want anything to do with it. And yeah, for me, posting about, for example, us winning the championship, it’s not going to increase the happiness in my heart. They all know we’ve won the trophy. So me posting about it is not going to give us two trophies. The reality stays the same,” the 36-year-old added.
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Despite cutting down on personal posts, Kohli remains active on social media – but primarily for brand endorsements. Following India’s Champions Trophy win, his accounts featured a series of paid promotions, including advertisements for an energy drink, and a snack brand, all within a three-day span. This led to widespread disappointment among fans, who were expecting a heartfelt acknowledgment of India’s title win. Addressing this, Kohli clarified that his posts today are largely due to past sponsorship agreements and that he is now making a conscious effort to separate his personal life from his social media persona.
“A lot of the things that I still have to do on social media are the things that I’ve kind of agreed to in the past. But if you ask me today, I’m making a conscious effort not to include my social media handle which is private to me. In terms of whatever I’m doing next in my life, I’m kind of disconnecting the two. And I wanted to be able to do that because what happens is if you only see branded content on your platform, then people are like, oh, there’s nothing being posted apart from this here. And it just becomes too complicated,” the former RCB captain explained.
Focus now shifts to IPL 2025
With the Champions Trophy behind him, Kohli is now shifting his focus to Indian Premier League (IPL) 2025, where he will once again represent Royal Challengers Bangalore (RCB). His team is set to begin their campaign against defending champions Kolkata Knight Riders (KKR) at Eden Gardens on March 22. While his social media presence may have diminished, Kohli’s on-field performances continue to speak louder than any Instagram post ever could. As he prepares for another intense IPL season, one thing is clear—his focus remains unwavering, his goals remain intact, and his passion for the game burns just as bright.
